Case Study

STREAMLINING BI OPERATIONS AND GOVERNANCE FOR A LEADING ONLINE GAMING COMPANY

A global leader in the online betting and gaming industry, this company was formed through the merger of two major betting firms in 2016. Operating brands known for sports betting, horse racing, casino games, and poker, the company has a strong presence in the UK, Ireland, and Australia, with an expanding global footprint. They are highly regarded in the industry as a gaming powerhouse and market leader.

Executive Summary

BI:PROCSI‘s partnership with this leading online gaming company resulted in transformative outcomes, empowering their data and BI teams to operate self-sufficiently and drive significant business value. Through comprehensive Looker training and guidance, teams developed highly performant models and created smart, intuitive dashboards, streamlining the reporting process and enhancing efficiency.

The migration of key reports from Tableau to Looker further optimised operations, while the establishment of a robust governance squad ensured alignment with business objectives and compliance with industry standards. Together, these initiatives fostered a culture of data-driven decision-making and innovation, positioning the company for continued success in the competitive online betting and gaming industry.

The Challenge

The company faced several significant challenges as it embarked on a transition to a new BI solution with Looker. Firstly, the company needed to address the complexity of its data needs, leveraging a sophisticated data warehousing solution to effectively feed Looker. Moreover, Looker required significant performance configuration to ensure it could handle the vast amounts of data generated by the company’s operations while maintaining optimal performance. Additionally, the transition from Tableau to Looker presented a unique challenge, as the company opted for a selective migration of key reports rather than a complete migration, necessitating careful planning and execution to ensure a seamless transition without disrupting critical business processes.

Furthermore, governance gaps in knowledge highlighted the need for comprehensive guidance and support in establishing robust data governance practices. Lastly, the company needed to evaluate its in-house tech capabilities to ensure they aligned with the requirements of the new BI solution and facilitate a smooth transition.

The Situation

As the company navigated its transition to a new BI solution with Looker, it faced a multifaceted situation compounded by disparate teams spread across Europe. Aligning these teams to a common understanding of Looker’s functionalities and benefits was paramount to ensure the successful adoption of the platform. Furthermore, the selective migration of key reports from Tableau to Looker added another layer of complexity to the transition process, requiring careful planning and coordination to minimise disruption to critical business operations.

Moreover, the complexity of the company’s data needs to underscore the importance of a highly performant data warehousing solution to effectively feed Looker and support its performance requirements. In this challenging environment, there was a pressing need for change, process improvements, and a clear demonstration of business value to justify the transition to Looker and drive its adoption across the organisation.

The Solution

To address the challenges faced by the company, BI:PROCSI provided a holistic solution encompassing various key areas. Firstly, we conducted extensive Looker training sessions, equipping the company’s teams with the necessary skills and best practices for effective use of the platform. This included training on Looker modeling, dashboard building, and guidance on design principles to ensure the creation of insightful and user-friendly visualisations. Additionally, we established a fortnightly governance committee, bringing together stakeholders from both data and analytics teams to oversee the implementation and adoption of Looker and provide ongoing guidance and support.

BI:PROCSI conducted thorough testing and performance testing of data models to ensure the reliability and efficiency of Looker’s functionalities. We also facilitated process improvements around the migration from Tableau to Looker, streamlining the transition process and minimising disruption to business operations. Additionally, our consulting services focused on maximising the value derived from available technology, providing tailored recommendations and strategies to optimise the company’s BI infrastructure and processes.

Through our comprehensive support and expertise, we enabled the company to overcome its BI transition challenges and unlock the full potential of Looker for driving business growth and innovation.

The Result

The implementation of BI:PROCSI‘s solutions delivered great results for the company, empowering their data and BI teams to operate self-sufficiently and drive significant business value. Through comprehensive Looker training and guidance, teams developed highly performant models and created smart, intuitive dashboards that provided actionable insights to stakeholders across the organisation. Additionally, the migration of the most suitable reports from Tableau to Looker streamlined the reporting process and enhanced efficiency.great results for the company, empowering their data and BI teams to operate self-sufficiently and drive significant business value.

Through comprehensive Looker training and guidance, teams developed highly performant models and created smart, intuitive dashboards that provided actionable insights to stakeholders across the organisation. Additionally, the migration of the most suitable reports from Tableau to Looker streamlined the reporting process and enhanced efficiency.

In addition, the establishment of a robust governance squad equipped the company to navigate complex challenges and decisions effectively, ensuring alignment with business objectives and compliance with industry standards. With BI:PROCSI‘s support, the company achieved operational excellence in its BI practices, fostering a culture of data-driven decision-making and innovation.

CASE STUDY